Game Changer
Client: P&G, MLS
Role: Writer, Director
Agency: Elevate
Production Company: Anaheim Productions
Every team has a player that does more than just play the game—they change the game.
With this spot, I had a really fun opportunity to pair up two things I already loved: Dawn Power Wash and Major League Soccer. Leading up to the 2026 World Cup, P&G was hoping to reach young families with a nod to the sports’ incredible Hispanic fans. I wrote this around a chaotic Saturday morning to show how New York City FC’s Matt Freese is able to change the game on this family’s busy day, just like he does on the pitch.
Credits
Director: Lauren Bickerstaff
Agency: Elevate
Production Co: Anaheim Studios
AD: Jessa Zarubica
DoP: Justin Jones
AC: Austin Sabado
Gaffer: Dylan Zivitz
Key grip: Conor Monaghan
Best boy grip: Lulu Larrazolo
Best boy electrician: Kelly Ortiz
Sound Mixer: Laura Cunningham
Production Designer: Oak Laokwansathitaya
Art Asst: Tenzin Woedhen
Food stylist: Lauren LaPenna
Stylist: Courtney Fuglein
HMU: Lisa Jones
PAs: Saara Al-Sawah, Holden Morgan, Tim Lopez, Nico Carbini
Talent:
Matt Freese, New York City FC
Ava Paloma
Michael Castillejos
Paisley Day Herrera
Ocean Monzon
Post House: East Editorial
Editor: Jacob McCall
Post EP: Joshua Swope
Assistant Editor: Jacqueline McDonald
Colorist: JP Homem
Audio Mix: Still Wave Sound
Animation & VFX: crdotx