Alex Smalley x tasc

Client: tasc apparel

Role: CD, Writer, Director

Agency: Saturday Creative

A jazzy little collab between professional golfer,  Alex Smalley, and tasc apparel's SS27 collection.

This emerging DTC apparel brand is built for the course and the clubhouse, for performance and comfort, and we had an opportunity here to show that it’s excellent enough to be trusted by the pros, but still laid back enough for an everyday round. I wanted to nod to the brand’s New Orleans roots with this custom music composition, and also let Alex’s personality shine since he’s a quickly rising start in the professional golf world.

Credits

Writer + Director: Lauren Bickerstaff

DP + Editor: Jake Colletta

AC: Joshua Hall

Gaffer: Mason McCaskill

Talent: Alex Smalley

Prod Coordinator: Zack Torres

Talent Agent: Chris Kosiba

Score: Bradford Nyght

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