Alex Smalley x tasc
Client: tasc apparel
Role: CD, Writer, Director
Agency: Saturday Creative
A jazzy little collab between professional golfer, Alex Smalley, and tasc apparel's SS27 collection.
This emerging DTC apparel brand is built for the course and the clubhouse, for performance and comfort, and we had an opportunity here to show that it’s excellent enough to be trusted by the pros, but still laid back enough for an everyday round. I wanted to nod to the brand’s New Orleans roots with this custom music composition, and also let Alex’s personality shine since he’s a quickly rising start in the professional golf world.
Credits
Writer + Director: Lauren Bickerstaff
DP + Editor: Jake Colletta
AC: Joshua Hall
Gaffer: Mason McCaskill
Talent: Alex Smalley
Prod Coordinator: Zack Torres
Talent Agent: Chris Kosiba
Score: Bradford Nyght